Frozen Teaser – shot analysis

I was watching the Frozen teaser and noticed the first shot is very similar to what we do in class 4 in A.M, a single shot showing a character change emotional states. I quite like how Disney handled this shot, so will go through why I liked it.

» View the full teaser on youtube.
» View a quicktime of just this shot.

the setting is established. In this case the character isn’t even in the frame. Everything is fairly muted except for the flower. There’s also no texture behind it, it sits on the rule of 3rds and is the only object in the foreground. The flower draws our attention straight away.
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the character is established. Notice how he walks, it’s clearly not a vanilla walk, the character has personality and also a clear emotional state. He’s happy.frozen08

the character notices the flower. Key point here is how Disney showed the character is thinking. He sees the flower, but doesn’t react instantly. The animators gave him time for him to process what he’s seeing, blink and then change expression. Now he’s excited. Notice the squash and stretch in his face during this process and also the character does a couple half steps, his walk changes slightly along with this facial expression.
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– the character becomes enchanted. 
They almost spent 40 frames of the character just looking at the flower. It really gives us time to absorb the situation. There’s some nice touches with secondary action, which aren’t all that important to the story but help establish character and appeal. The posing is clear, we know what he’s looking at, we know how he’s feeling, there’s some nice negative space between him and the flower and they’re also angled towards each other, marking a visual relationship.
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– the character smells the flower.
 He doesn’t just give it a quick sniff, it’s another good 40 frames. Compare that to going from standing pose to smelling only taking only 5 frames. The use of timing helps highlight what’s important for the story.
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– the character becomes satisfied. 
Is the flower important anymore? No, it has done its job, now the focus is completely on the character’s reaction. You can see the film makers tried to reduce the importance of the flower with a subtle change in composition, it’s now half out of frame. Throughout the shot they are only keeping objects in frame that are necessary. There’s nothing extra.
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Also worth noting is the lines, they all lead to the characters eyes, this is where our attention should be, they will be key to helping us understand the characters emotional state.
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The eyes also fall almost perfectly on the rule of thirds. Everything in the frame is working to help guide our attention.
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– the character sneezes and loses his nose. I love the build up here, he doesn’t instantly just sneeze. Again we’re being spoon fed, the film makers are giving us time to understand what’s going on. There’s some nice timing to the build up, there is a bit of a rhythm in his breaths which are broken when he completely loses control of the sneeze. The timing and posing of this is completely different to the start of the shot, he has clearly changed emotional states and his driven the story forward with a new conflict.
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